Getting the most
out of your computer system.
by Ren Baker
 When you think about it, computers have an incredible set of capabilities, and a dramatic impact on our daily lives. Like a cellular telephone, the computer is a device that can elicit grateful thanks and awful obscenities in the very same day. Some people seemingly have taken an oath to swear off the very thought of owning a computer system, while others embrace every new gadget that’s available. So what creates such disparity between the companies and people that successfully and happily use computer technology every day, and those who struggle with the basic benefits?
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Hit the Web Running,
and Don't Look Back.
by Ren Baker
 The Internet - a wild, wonderful topic for many pundits, as well as a veritable money fountain for others. For most, it's a tool. And like any tool, the where, when and how of its use determines the eventual outcome. Use a screwdriver to pound a nail, and you get really bad results. But the Internet is more than just a single tool; it's more like the world's biggest Leatherman ® multi-tool, with so many things packed into a single term that the capabilities are almost endless. The Internet has had a greater significance in global change than anything in history.
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Do What We've Always Done.
Get the Same Results.
by Ren Baker
 Information technology. Sounds simple, right? There exists a plethora of information technology available - it's everywhere we go and in everything we use. Here we are, over 60 years since the basic concepts were introduced to the world, and there is more information, communication, and processing in the tiny cell phone you use than there was in the 30 ton, 1,800 square foot ENIAC - the very first reprogrammable computer system unveiled on Valentine's Day, 1946. Like the Internet, and so many other new technologies of the past half century, its purpose was to solve problems related to national defense. Today, the world is a very different and much better place for it.
But just because we can collect, accumulate, process, and distribute more information than ever before doesn't mean that we're using it very wisely.
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Strong Merchandising
by Ren Baker
 Just a few decades ago, retailers relied on mass media and advertising to ply their goods and services to the public. Using major outlets, a business could reach many people at a time, introducing the merchandise they chose to carry. Seeing these advertisements, consumers would hopefully respond by trekking to the store to be greeted by a coordinated sales effort that may have included this week's circular taped to the glass on the front door. The magic of this merchandising model was deciding what brought people in and what didn't. This method differed greatly from the early days of modern retail, where the magic for the big department stores like Macy's and Bloomingdale's was merchandise selection. Providing something for everyone - a selection so broad, customers knew they would find something they liked. However, as time has progressed, strategies have shifted back to one of the oldest merchandising models - specialty merchandising, where retail stores are much more niche oriented.
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